Weplan Analytics' SDK - Privacy Policy

Effective November 2021

Cumberland Solutions S.L. (Weplan Analytics) is a crowdsourcing mobile data and analytics company focused on the telecommunications industry. We collaborate with mobile operators, TowerCos and Telecommunications Regulatory Agencies in order to improve their network coverage through Business Intelligence Reports and a Network Quality of Experience Dashboards.

To do so, we collect specific network and quality measurements using crowdsourcing techniques.

We do not collect any personal information that directly identifies individuals. We do not collect any identifiers from consumer devices such as the IMEI or the IMSI. Our products and services do not require user identification.

1) Why we collect data

We collect data so that we can help communications service providers, network equipment manufacturers, and other third parties within the telecom ecosystems better benchmark, understand, and improve consumer experiences on networks. Our data is only used within the telecoms ecosystem and only for the purposes of understanding, communicating, and optimizing network performance.

2) How we collect data

With the appropriate user permissions, our software runs in the background in order to collect data. All of our mobile application partners are required to provide disclosures and permission requests to their users to enable data collection. All information we collect is kept pseudonymous or anonymous at all times.

3) What data we collect

Weplan’s application partners configure the Weplan SDK based on their data collection user permissions, user disclosures, and data policy.

In order to measure the quality of mobile network coverage, we may measure depending on the user’s permissions the follow items:

  • Type of network coverage: Null, off, limited, 2G, 3G, 4G or 5G.
  • Type of Wi-Fi coverage and Wi-Fi provider.
  • Signal strength, RSRQ, CQI and TA, in addition to other network quality metrics.
  • The time each terminal passes in each type of coverage.
  • Location of the measurements.
  • Voice services network quality during the calls.
  • List of installed and time of used applications in order to correctly calculate the speed of data transmission.
  • Device status information: Battery, CPU and memory usage.

Every end user agrees and opts in to sharing this data with Weplan Analytics in accordance with their mobile application’s permissions and privacy policy. We require that all appropriate consents are granted.

4) Use and disclosure of location data

We may use and store information about your location if you give us permission to do so in the app. We use this data to provide features of our Service, and to improve and customize our Service.

You can enable or disable location services when you use our Service at any time, through your device settings.

We may share anonymous location data to Telcos, TowersCo and Telecommunications Regulatory Agencies to plot network performance on a map to convey coverage.

5) How long we keep your information

We will only retain your data for as long as necessary to fulfil the purposes set out in this Privacy Policy, including for the purposes of satisfying any legal, accounting, or reporting requirements.

6) Children's Privacy

Our Service does not address anyone under the age of 14 ('Children').

We do not knowingly collect personally identifiable information from anyone. If you are a parent or guardian and you are aware that your Children has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

7) Application of data protection rules

Pursuant to Regulation (UE) 2016/679, General Data Protection Regulation concerning the protection of personal data (GDPR), applicable from May 25, 2018, and Spanish Organic Law 3/2018 on Personal Data Protection (LOPDGDD) we provide the following basic information:

CUMBERLAND SOLUTIONS S.L. has designated a data protection officer (DPO) to which you can send an e-mail to dpo@weplananalytics.com

The data protection delegate is the person responsible for ensuring the protection of their fundamental right to the protection of personal data.

In this way, CUMBERLAND SOLUTIONS S.L. continues to guarantee the security and confidentiality of your personal data and gives you more control over your personal data, to be able to decide who accesses your data, in what conditions and for what Purpose.

All pseudonymous data is stored and processed in the European Union.

8) Modification of Privacy Policy

We reserve the right to modify this Policy at our discretion (for example if legislative changes happen).

Please review this privacy policy regularly to ensure that you are aware of any changes.