SDK integration
Simple instructions will lead you to an easy integration of our SDK in less than 10 minutes.
We are Weplan Analytics
About
Weplan Analytics it is a company specialized in Quality of Experience (QoE) measurement of fixed and mobile telecommunications networks. Thanks to its cutting-edge crowdsourced data collection technology, it is able to provide its customers with more than 90 billion each month measurements through advanced analysis tools and machine learning algorithms.
About
Weplan Analytics it is a company specialized in Quality of Experience (QoE) measurement of fixed and mobile telecommunications networks. Thanks to its cutting-edge crowdsourced data collection technology, it is able to provide its customers with more than 90 billion each month measurements through advanced analysis tools and machine learning algorithms.
With innovation and excellence as its flagship, Weplan Analytics provides services to Telecommunication Operators, TowerCos, and Regulators across 5 continents.
Pillars of our value
Propietary data
Our Mobile Software Development Kit (SDK) incorporates advanced data collection technology that allows us to gather quality network measurements (QoE), completely anonymous yet accurate and comprehensive. This SDK is installed in our own applications and in 500 mobile applications worldwide, our partners. Furthermore, some of our clients implement this SDK to gain a "zoom-in" on their network performance, user behavior, and market trends.
Dashboards
Our state-of-the-art Dashboards provide businesses with intuitive visualization tools, including Geographic Information System (GIS) capabilities. This allows users to analyze data geospatially, uncover patterns, and make data-driven decisions that drive operational efficiency and competitive advantage.
Big Data Infrastructure
We boast a robust Big Data infrastructure that ensures scalability, reliability, and real-time processing capabilities. This infrastructure supports the storage, management, and processing of vast volumes of telecommunications data, empowering businesses with timely and actionable insights.
Data Science Inisghts
Our team of expert data scientists utilizes advanced analytics techniques to extract valuable insights from the telecommunications data we gather. These insights help businesses uncover hidden patterns, predict future trends, and derive actionable recommendations for strategic planning and operational improvements.
At Weplan Analytics, we are committed to providing innovative solutions that leverage the power of crowdsource telecommunications data. Our comprehensive product suite empowers businesses to harness the potential of data-driven decision-making, gain a competitive edge, and drive success in today's dynamic telecommunications landscape.
Our apps
Coverage +
Make the "I can't hear you!", "I have almost no coverage" or "this video doesn't load" history.
Thanks to this collaborative app we measure and improve your coverage.
Internet Speed
Become aware of data consumption in your day to day and monitor network connections.
The best option to monitor your internet consumption, in addition to knowing the speed in real time and controlling data consumption.
Speedtest +
Test your internet with Speedtest+, the most complete and customizable app for testing and analyzing your connection.
Speedtest+ is designed with convenience and user experience in mind.
Partners
Take your app to the next level!
Anonymous data
The privacy is our priority. We only collect the data necessary to improve the application experience, no personal data is stored.
Daily statistics
Partners are able to consult insights based on statistics about their app users.
Better User Experience
Statistics allow for a better understanding of potential users, opportunities and quick improvement of the application.
Maximize your app
Optimize the performance of the SDK based on the particular requirements of your app and get profit.
Learn more about our Anonymous User Information
Request customized information for your application
Our team
At Weplan Analytics, our team is a blend of diverse experts, each skilled in their own domain.
The team was founded in 2012 and has been able to offer truly unique solutions. Developing the kind of solution that is Weplan Analytics takes a talented technical crew and business team working together. They work hand in hand with our experienced product designers who specialize in telecommunications, Geographical information systems (GIS), and Spatial Data Science.
This mix of technical know-how and business smarts drives us to develop fresh solutions that meet current client needs and are able to foresee future ones, keeping our product ahead of our competition.
Our focus is clear - we prioritize our clients, listening to their needs and collaborating seamlessly to set new industry benchmarks.
Management team
Pablo Reaño
CEO
Founder and CEO of Weplan Analytics and Satya Insights, companies specialized in providing customer intelligence services for the telco and retail industries through Big Data technologies, precise geolocation and machine learning.
Business Administration degree from CUNEF and Executive MBA from IE Business School in 2009 (1st in his class). He left FTI Consulting to lead Weplan Analytics in 2013.
He previously worked for 7 years at Structured Finance and Venture Capital in Santander Bank and 3 years at PwC. Executive education at Harvard Business School
Founder and CEO of Weplan Analytics and Satya Insights, companies specialized in providing customer intelligence services for the telco and retail industries through Big Data technologies, precise geolocation and machine learning.
Business Administration degree from CUNEF and Executive MBA from IE Business School in 2009 (1st in his class). He left FTI Consulting to lead Weplan Analytics in 2013.
He previously worked for 7 years at Structured Finance and Venture Capital in Santander Bank and 3 years at PwC. Executive education at Harvard Business School
Diego García
CTO & Co-Founder
Expert in developing analytical tools for the Telecommunication sector, Network RF, Data Science, Big Data, Cloud Computing, Data Architecture, Geographic Information System (GIS), Mobile development and multidisciplinary Project Management.
His diverse background, including degrees in computer development, Data Science, Big Data Architecture, and Private Law, enables him to understand any technical or business matters regarding Weplan Analytics.
Expert in developing analytical tools for the Telecommunication sector, Network RF, Data Science, Big Data, Cloud Computing, Data Architecture, Geographic Information System (GIS), Mobile development and multidisciplinary Project Management.
His diverse background, including degrees in computer development, Data Science, Big Data Architecture, and Private Law, enables him to understand any technical or business matters regarding Weplan Analytics.
Commercial Team
Jorge Buitrago
VP of Sales
Electronic Engineer and MBA with more than 20 years of experience in telecommunications, technology and logistics, in commercial and business unit management roles. Founder of JK Consulting, where for more than 5 years he provided strategic consulting and outsourcing of logistics operations for the telecom sector.
He has worked in companies such as Telefónica, Claro, Orange, IDEMIA and TATA Communications, which allows him to understand the reality of our clients in the context of a highly globalized market and to offer solutions adapted to their needs.
Electronic Engineer and MBA with more than 20 years of experience in telecommunications, technology and logistics, in commercial and business unit management roles. Founder of JK Consulting, where for more than 5 years he provided strategic consulting and outsourcing of logistics operations for the telecom sector.
He has worked in companies such as Telefónica, Claro, Orange, IDEMIA and TATA Communications, which allows him to understand the reality of our clients in the context of a highly globalized market and to offer solutions adapted to their needs.
Luis del Valle
VP of Sales
Luis is an innovation strategist & an international business developer, as well as a compulsive entrepreneur with more than 30 years’ experience. He graduated with distinction in the Diploma in Strategy and Innovation at the University of Oxford (Saïd Business School) and obtained a bachelor’s degree in Telecommunication Engineering at Universidad Politécnica de Madrid.
Before WePlan, Luis created some start-ups and worked in medium-sized and large companies like, Deutsche Telekom, Siemens, Atrebo, Rockbotic… always within the technology realm.
Luis is an innovation strategist & an international business developer, as well as a compulsive entrepreneur with more than 30 years’ experience. He graduated with distinction in the Diploma in Strategy and Innovation at the University of Oxford (Saïd Business School) and obtained a bachelor’s degree in Telecommunication Engineering at Universidad Politécnica de Madrid.
Before WePlan, Luis created some start-ups and worked in medium-sized and large companies like, Deutsche Telekom, Siemens, Atrebo, Rockbotic… always within the technology realm.
Agents
José Barroso
Professional with more than 20 years of experience in Telecommunications Infrastructures, with experience in American Tower and Telxius.
Extensive background in negotiating with customers and suppliers, as well as in developing sales strategies and defining objectives.
Experience in managing multidisciplinary teams, development and implementation of new businesses and "Blue Ocean" market research.
Professional with more than 20 years of experience in Telecommunications Infrastructures, with experience in American Tower and Telxius.
Extensive background in negotiating with customers and suppliers, as well as in developing sales strategies and defining objectives.
Experience in managing multidisciplinary teams, development and implementation of new businesses and "Blue Ocean" market research.
Salvatore Maisano
Founder & CEO of THRONE FZE, a management consulting company specialized in helping businesses to grow through organic expansions and M&A. Throne advice corporates, startups, and private equities on their investment strategies in the telecommunications industry in India and EMEA region.
Hold a Master of Science in Applied Mathematics and a HBS certification in Negotiation Mastery.
Led strategic negotiations and grown international business, including China and India, for an estimated 10B$+ deals negotiated in 75 countries. Recently built the first 5G neutral host operator in Italy, BAI Italia (now Boldyn Networks).
Founder & CEO of THRONE FZE, a management consulting company specialized in helping businesses to grow through organic expansions and M&A. Throne advice corporates, startups, and private equities on their investment strategies in the telecommunications industry in India and EMEA region.
Hold a Master of Science in Applied Mathematics and a HBS certification in Negotiation Mastery.
Led strategic negotiations and grown international business, including China and India, for an estimated 10B$+ deals negotiated in 75 countries. Recently built the first 5G neutral host operator in Italy, BAI Italia (now Boldyn Networks).
Appiah Larbi
Appiah joined Weplan to support its global expansion in the TowerCo market, utilizing a significant professional network and experience with leading tower companies.
He has 10+ years complex commercial management experience, most recently with TowerCos, MNOs and MSPs, including at the industry's leading research company, TowerXchange.
He is currently a managing director at the specialist commercial and investment consultancy, Oxford Digital Infrastructure.
Appiah joined Weplan to support its global expansion in the TowerCo market, utilizing a significant professional network and experience with leading tower companies.
He has 10+ years complex commercial management experience, most recently with TowerCos, MNOs and MSPs, including at the industry's leading research company, TowerXchange.
He is currently a managing director at the specialist commercial and investment consultancy, Oxford Digital Infrastructure.
Board
Our clients
Investors
R&D Collaborators
We collaborate on various research projects with the Department of Signals, Systems, and Radiocommunications (SSR) at the Technical University of Madrid (UPM). These projects are made possible thanks to the financial support of the Center for Technological Development and Innovation (CDTI) of the Ministry of Science and Innovation, as well as funding from the European Union through the NextGenerationEU program of the Ministry of Economic Affairs and Digital Transformation.
These collaborations not only highlight the quality and accuracy of our data but also enable us to achieve common goals with the research community. At Weplan, we believe that public-private collaboration is essential for economic, technological, and social progress. Such collaboration demonstrates our commitment to improving people's quality of life and sustainability.
What our clients say
“The results of 6 years working with Weplan Analytics have been very positive. The quality and quantity of the data is very high, the tool is very powerful and constantly improving, at the initiative of both Weplan Analytics and listening to our suggestions.”
José Ramón Fernández AriasNetwork and technology coordination, ORANGE Spain
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