The crowdsourced mobile data company

Unique data - Key Insights

Know in real time the main ideas about the experience and behavior of the user and the mobile market.

More than 300 billion measurements each year, with data available in more than 70 countries

Thanks to our analytical methods and machine learning technologies, we are able to accurately and dynamically determine the behavior of millions of users who provide valuable information for business decision-making.


We have powerful real-time tools

Consumer centric Analytics

Thanks to our own technology, we anonymously record an infinite number of interactions that consumers make with their devices. Through our algorithms we can help identify their interests and motivations in different channels and industries, in different socio-demographic segments.

Collecting Data from Market-Leading Apps

At Weplan Analytics, we anonymously collect records on the quality of the network and the coverage of all mobile operators, through market-leading apps in 31 countries on more than 200 million devices. This allows us to know in real time and in an uninterrupted way, the behavior and trends of the mobile market in a precise and dynamic way.

Data of the entire market

Our data do not come from theoretical approximations, from a specific sample or from specific moments of the day, but we capture in a factual and anonymous way the whole behavior of the clients.

Powerful analytical tools in real time

We collect large amounts of data every day that are analyzed using measurement tools adapted to the needs of each client.

Business Solutions

Making decisions based on real data is possible.

Weplan Analytics Dashboard

The easiest and most comfortable way to consult insights.

Through our dashboard it is possible to consult online insights in real time, segmented by city, province, country, purchasing power, type of connection, consumer profile, use of apps...

Our own technology and data allow us to identify the behavior of the entire market.

We have also an easy and fast integration SDK that allows us to collect data from the customer's own users.

Solutions for TowerCos

The best tools for tower management companies, to optimize cell-site investments

Our web-based tool can help you:

  • Determine placement of new sites in a given geographical area according to Quality of Signal analysis
  • Identify competing sites within a given geographical area
  • Obtain detailed KPI Analyses for given geographical areas or for specific sites or antennas
  • And much more

Monetization options for developers

We provide the possibility of generating income with Android apps

By integrating our Android SDK - compatible with both native and Ionic/Cordova and React Native applications - we provide the opportunity to generate monthly revenue for mobile app developers

Competitive Analysis and Reports

Competitive Positioning Reports & Market Strategy.

Our database and our interactive measurement tools allow us to prepare specific reports according to the specific needs of each client on the total market: consumer behavior, competition, network performance and equipment.

Our team

Meet the people behind Weplan Analytics

We are a company which main objective is to develop innovative Business Intelligence solutions. This passion for innovation and excellence has led us to develop services that respond to the most demanding technological demands: from development of mobile applications oriented to the telecommunications market, such as the creation of innovative solutions for scientific analysis of network quality and competitive positioning.

The differential value of Weplan Analytics is the knowledge of the clients/users of our apps. This provides us with information that helps our clients to make important business decisions in the market, in a precise and almost real time manner.

Due to our cutting-edge technology focused on users, we have developed a unique range of technological services that offers detailed, diverse, and timely information to our customers.


Pablo Reaño

Pablo Reaño


Founder and CEO of Weplan Analytics and Satya Insights, companies specialized in providing customer intelligence services for the telco and retail industries through big data technologies, precise geolocation and machine learning. Business Administration degree from CUNEF and Executive MBA from IE Business School in 2009 (1st in its promotion). He left FTI Consulting to lead Weplan in 2013. Previously, he worked for 7 years at Structured Finance and Venture Capital in Banesto and 3 years as an auditor at PwC. Executive education at Harvard Business School.

Diego García

Diego García

Technical Lead

Master of IT law, Data Mining and Business Intelligence, Master in Data Science and Master in Big Data Architecture. For 7 years, he has managed the BI team at Weplan Analytics and led product development. Expert in Data Science, Big Data, Mobile development, Mobile Marketing, App UX and Digital Analytics.

Andrés Cmet

Andrés Cmet

VP of sales

Business executive with more than 15 years of experience in IT Multinational Companies. Held multiple positions in the areas of Account Management, Sales, Business Development and Service Management. Recognized for building relationships with his clients and developing them over time. He leads with strategic vision, executes goals and is capable of generating high performance teams.


Osvaldo Giani

Osvaldo Giani

VP of Sales

Telecommunication and IT professional with over 30 years of experience. In the last 15 years I've been focusing on business generation in the Wireless Industry: mobile applications for consumers and businesses, messaging services, mobile office, digital content, M2M, IoT, campaigns for top-up, campaigns for services adoption, terminal portfolio selection, etc.

Jesús Sardinero

Jesús Sardinero

Sales Advisor

Multinational strategic executive with over 25 years of international business experience in technology and telecommunications wireless industry. Wide experience in LATAM markets, with assignments in Motorola (Sales Director), Telefonica (Devices & Operations Director), Celistics (COO), PCS Wireless (PRESIDENT AMERICAS).

Oscar Vigo

Oscar Vigo

Sales Advisor

Information Systems and Telecommunications professional with over 25 years of experience in different areas in multinational companies including Sales Management, Presales Engineering, Product Marketing, Business Development, IT and Support. Demonstrable ability to meet and exceed customer objectives and expectations. Business generator in any market conditions.


Carlos Gómez

Carlos Gómez

CEO at Cheerfy, Executive & Entrepreneur with 15 years experience in Nortel, Fon (backed by Google), and We2 as CEO and Co-Founder. In Fon, he ran the international business. Executive education in MIT.

Fernando García Muñoz

Fernando García Muñoz

Chief Resources Officer at Iberostar. Senior Executive with 20+ years of experience in the Telco and Digital Services Industry, where he held several management positions in Finance, Strategy, HR and Business Development in Spain, Chile, Argentina and Brazil.

Borja Manso

Borja Manso

Big four consulting firm experience, with an Executive MBA from I.E. Business School and more than 8 years experience reporting directly to the General Manager of an IT company. He's currently Key Account Manager in Risen Energy Co., Ltd., one of the world's largest solar panel manufacturers.

Our clients

Phoenix Tower International
Telecom Partners
Arcadia Towers
Frontier Towers
Mexico Telecom Partners

Weplan Analytics in the world

Weplan Analytics in the world

Our mobile apps.

Through our apps we help you to rigorously control your mobile phone and coverage.



The collaborative app that puts an end to coverage deficiencies in your area.

We want that mobile phone daily given situations like: “I can not hear you! I have almost no coverage.”, That video that does not load..., or the message on the screen that indicates: “Only emergency calls”… will be history soon. What started as a dream, has become a social movement, thanks to you, each operator will know where there are failures in your network and where we are not receiving the contracted service.

Disponible en Google Play


Control your cell phone and not him to you!

Do you really know what you consume? We think we know, but we don't. That's why StatsMe does that work for you and you'll be able to know exactly your data consumption, voice and messages, your operator's apps that uses the most of your data, fully configurable alarms and so on.

Disponible en Google Play